L’Uomo Senza Qualità | Video Arte dal Konstmuseum di Malmö
105 x 150 mm (invite)
148 x 210 mm (brochure)
1300 x 2400 mm (poster)
Graphic identity for the exhibition ‘L’Uomo Senza Qualità ’, curated by Luigi Fassi, showing the video art collection of the Malmö Museum, for Fondazione Morra Greco, in Bari, Italy.
The show borrows the title and concept from Lars Arrhenius’ ‘The Man Without Qualities’ as the works reflect a tendency to explore ideas of failure, tension, disappearance and uncertainty. Those concepts translate, for e.g., in the contrasts between the greyish fading colors of the image, selected by the curator, and the metallic copper pantone of the titles or the tighter size of a cover that cannot involve and protect the totality of the contents.
